Magelia WebStore Management Console Help
Products
Sales promotions - General information
A sales promotion system is a system that enables, in terms of marketing, specifying conditions and granting special offers or rewards to a user. There are numerous conditions and rewards. For example, a condition could be the purchase of a specific product, clicking on the banner, promotion code, etc.
Examples of a reward could be discounts, reward points, gifts, etc.
How to? Set up a sales promotion:
DO Assign a code to the sales promotion. This code is defined by the seller/vendor.
You can also set an external code if necessary. This could be the promotion code for a third-party system, for example.
DO Specify the priority. A priority is an indicator (low/medium/high) that enables choosing in which order a sales promotion is applied. Therefore, if two sales promotions must be applied, the result would be different according to the calculation order execution. Consequently, you must choose which one has the priority.
DO Define the start and end dates. The sales promotion will be valid within these dates.
DO Translate the sales promotion into the different languages that are available on your site.
You can set tags assigned to a sales promotion. Tags are optional and allow you to define certain sales promotions as incompatible with others that have already been applied.
How to? Avoid applying several sales promotions at once by using tags:
By using tags, you can avoid the application of several sales promotions at once. Tags are optional. If you do not want to specify an incompatibility with several sales promotions, the use of tags is not needed.
When defining and associating a tag with a sales promotion, the relevant shopping cart will recognize the tag (if the sales promotion is applicable). When the system searches for the following sales promotion, and it is found to be incompatible with a tag that is already associated with a shopping cart, then this following sales promotion would not apply.